As independent music ecosystems mature, supporting infrastructure becomes essential. Distribution, analytics, and promotion tools have expanded rapidly, but professional video production has remained comparatively constrained. Music Video Marketplace introduces a dedicated visual infrastructure layer.
The platform allows artists to upload tracks and match them with finished videos already filmed, edited, and graded. Licensing or leasing options enable rapid deployment across release cycles. This converts music video production into a reusable asset system.
Founder Loraa White developed the service after recognizing how production logistics limited independent visual output. By compiling footage from global filmmakers, the marketplace offers scalable cinematic environments without traditional shoots.
Planned expansion includes a mobile app for integrating artist-shot performance content and a Kickstarter campaign to extend affordability. Recognition such as Ulster Tatler’s 2025 Businesswoman of the Year award underscores the platform’s structural contribution to independent music production.
Music Video Marketplace suggests that professional visuals are becoming part of core digital music infrastructure rather than optional extras.
Learn more:
Rolling Stone feature: https://www.rollingstone.co.uk/culture/a-new-concept-for-independent-music-music-video-marketplace-reimagines-visuals-for-artists-55810/
Website: https://musicvideomarketplace.com/
Founder: https://www.linkedin.com/in/loraawhite/
Instagram: https://www.instagram.com/loraawhite/
Award: https://www.facebook.com/ulstertatlermag/posts/the-ulster-tatler-awards-2025-businesswoman-of-the-year-award-goes-to-loraa-whit/1603864514359099/
