Music Video Marketplace Builds Visual Infrastructure for Independent Music

As independent music ecosystems mature, supporting infrastructure becomes essential. Distribution, analytics, and promotion tools have expanded rapidly, but professional video production has remained comparatively constrained. Music Video Marketplace introduces a dedicated visual infrastructure layer. The platform allows artists to upload tracks and match them with finished videos already filmed, edited, and graded. Licensing or leasing […]

Why Modern Labels Are Shifting From Playlist Dependence to Conversion-Based Fan Acquisition

In the last decade, streaming transformed music discovery. But in 2025, the rules of growth are shifting again. For many artists and labels, the old playbook—chasing playlist placement as the primary strategy—no longer feels like a reliable, scalable path to building a real career. That’s where Shuffle, a music marketing agency built specifically for record […]