Over the months of November and December 2018, the team of 3 Engineering Majors garnered rave reactions to their product from top musicians around the world, including Grammy-award winning artist and Final Fantasy Distant Worlds Conductor Arnie Roth, “Best Keyboardist of All Time” Jordan Rudess, and world famous classical comedy musician duo Igudesman & Joo, among others.
Hyungki Joo, of classical comedy musician duo Igudesman & Joo, gushed, “The whole thing is beautiful! So fantastic. Unbelievable. Wonderful! We will support it, we will support it, we will support it! We will support your Kickstarter!” upon being shown an early prototype of Lord of the Chords, backstage after his concert in Singapore, at the Yong Siew Toh Conservatory of Music.
To get the chance to show these musicians their product, Lord of the Chords CEO and co- founder Jonathan Ng planned and executed the following tactics:
• Designed colorful and funny personalized name cards in the style of Lord of the Chords’ playing cards as gifts for these musicians
• Signed up for the meet n’ greet sessions at their concerts
• Snuck backstage if there were no meet n’ greet events organized
Jonathan Ng
Lord of the Chords LLP
+65 9232 0085
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Igudesman & Joo REACTS to: Lord of the Chords: The Punniest Music Theory Card Game
